FOR IMMEDIATE RELEASE
Inline Plastics Corp. Wins Prestigious Signet Research Inc. AdProbe™ Award
Safe-T-Fresh® print advertisement earns highest score for
Noticeability and Information Content
SHELTON, Conn. – September 26, 2017 – Inline Plastics Corp. was honored with the Signet Research Inc. AdProbe™ Award for their new Safe-T-Fresh® Snackware™ print advertisement that ran in the 2017 May/June issue of Convenience Store Products magazine.
Signet Research is a full-service market research firm that uses the AdProbe Study to provide comparative feedback on the effectiveness of ads. This particular study measured the two key areas of “Noticeability” and “Information Content” in the ad through the use of written, verbal, individual, and focus group questionnaires. Of the 167 survey respondents, 75% rated the Inline Plastics Corp. ad as either Excellent or Good, resulting in one of the highest scores among all ads within the issue.
The study also identified that more than half of the respondents surveyed (54%) subsequently took action after seeing the print ad. This included visiting the Inline Plastics Corp. website, discussing the ad and product with others, or requesting further information. Survey comments included:
- “Good products. Will consider buying into my store.”
- “Got me thinking about what I can use this product for.”
- “They are trying to convey that plastic containers are top of the line and great for keeping snacks. It seems like they offer different sizes and options.”
“We are thrilled this AdProbe award recognizes the effectiveness of our print ads in reaching new and existing customers about our new Snackware line,” explained Sarah Hobson, Product Manager and Cindy Blish, Marketing Coordinator for Inline Plastics Corp. “These comments confirm that our value proposition messaging is effectively reaching our target audience.”